Use of Name
Follow Use of Name Policy
Read the policy (http://brand.hopkinsmedicine.org/gui/content.asp) to understand which uses of the Johns Hopkins name are acceptable.
Avoid Promotions and Endorsements
Johns Hopkins Medicine reserves the right to delete promotions or spam not affiliated with or approved by Johns Hopkins Medicine (http://brand.hopkinsmedicine.org/gui/content.asp?w=pages&r=0&pid=2). Use the following disclaimer on all social media:
The Johns Hopkins Hospital and Health System and Johns Hopkins University School of Medicine do not edit or control the content of posted comments by third parties on this Web site. However, Johns Hopkins reserves the right to remove any such postings that contain objectionable or inappropriate content.
Know the Policy for Using Logos and Trademarks
Johns Hopkins logos and trademarks may only be used with explicit permission in writing from Johns Hopkins Medicine Marketing and Communications (http://www.hopkinsmedicine.org/administrative/marcomm.html). If you are authorized to represent Johns Hopkins Medicine, branding support may be found at (http://brand.hopkinsmedicine.org) with your JHED login credentials.
Be Professional
When you represent Johns Hopkins Medicine, its brand or services online, act professionally and speak respectfully about Johns Hopkins Medicine, current and potential employees, faculty, customers and competitors. Avoid behavior that reflects negatively on Johns Hopkins Medicine’s reputation. In addition, do not misuse copyrighted materials, and avoid unfounded or derogatory statements or misrepresentations.
Use of Name by Vendor, Contractor or Contracted Employee
Vendors, contractors or contracted employees who want to mention Johns Hopkins Medicine in social media must adhere to the terms of the signed agreement with the appropriate Johns Hopkins Medicine entity regarding use of name.