Last year alone, JHM’s Twitter and Facebook audiences grew 266 percent and 227 percent, respectively, and the two outlets now boast a combined 433,000+ followers.

These numbers reflect growing national trends. According to the Pew Research Center, three in four adults online now use social media, with 23 percent checking their accounts five times or more per day. And according to data from Google, over 65 percent of people talk more frequently online than they do in person.

The Johns Hopkins Medicine Facebook and Twitter accounts have become critical hubs to support all aspects of our mission: providing access to care; improving experience through individual service; sharing research findings, patient stories and patient education resources; guiding future school of medicine students through the admissions process; and hosting chats between faculty and the public.

Whether you’re new to social media or you’ve been active for years, the Internet Strategy team is available to provide guidance and strategic planning, including insights into audience demographics of social networks, brand considerations and opportunities to leverage Johns Hopkins channels or features of the social networks that are not available to all users.

Take a few minutes to review the guidelines established cooperatively by the Legal, Human Resources, and Marketing and Communications departments.

Reach out to the Internet Strategy team online or follow them on the Left Nav blog.